Responsibilities

• Define audience frameworks across foundational, enrichment, and activation layers; identify the right signals and data sources to answer real business questions
• Develop audience strategies and insights, overseeing the translation of audience logic into activation in partnership with planning, activation, and analytics teams
• Assess client data maturity, identify gaps, and surface enrichment opportunities to improve addressability, measurement, and outcomes
• Support privacy-safe data collaboration and clean room strategies (e.g., InfoSum), translating client business questions into compliant use cases for audience insights and activation
• Stay ahead of industry trends and provide thought leadership that positions WPP Media as a leading voice in data strategy
• Build, taxonomize, and syndicate audiences across relevant platforms — ensuring audience definitions, dependencies, and usage guidance are clear and repeatable
• Analyze and present audience-level reporting (e.g., overlaps, correlations, affinity/indexing) within DMP/CDP platforms to inform planning and optimization
• Proactively monitor audience onboarding and syndication health (e.g., match rates), communicating risks and remediation paths to reduce data loss
• Own audience integration documentation and operational guidance to enable consistent cross-functional execution
• Become a deep product expert on WPP Open and our broader suite of data tools and platforms

Requirements

• Significant experience in data strategy, audience strategy, martech/adtech, or a closely related field — ideally within a media agency, consultancy, or platform environment
• Demonstrated ability to develop audience-first strategies using 1P/2P/3P data and translate strategy into activation-ready audience logic
• Experience creating audience insights and reporting within audience management platforms (e.g., DMP/CDP)
• Familiarity with identity, data onboarding/syndication concepts, and operational metrics like match rates
• Working knowledge of the adtech/martech ecosystem and how platforms support data strategy execution
• Familiarity with audience modeling approaches including lookalikes, propensity models, value-based segmentation, and suppression
• Strong client-facing communication skills — able to make complex concepts clear for both technical and non-technical audiences
• A genuine curiosity and commitment to continuous learning in a fast-moving industry

Preferred

• Experience driving platform adoption in a SaaS/PaaS environment and supporting enablement programs
• Experience designing data strategies for large, complex, multi-brand, or multinational advertisers (CPG a plus)
• Familiarity with the GroupM/WPP ecosystem, data platforms, and ways of working

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.