Associate Director, Creator Management
Publicis Media
New York City, NY (Remote)
$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.
2 days ago
Associate Director, Creator Strategy & Partnerships
Los Angeles, CA (Hybrid)
$95K/yr – $105K/yrSenior Level6+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global creator strategy and partnerships for catalog artists, driving scalable frameworks, agency relationships and measurement to maximize creator ROI across short-form platforms.
- Creator Strategy: Own the overarching framework, vision and alignment with artist narratives across TikTok, Reels and Shorts.
- Agency & Campaign Execution: Lead agency partnerships, briefs, timelines, and performance reviews for high-volume creator programs.
Job Description
- Own global creator strategy for catalog artists, with scalable frameworks, agency partnerships, and best practices to maximize creator investment impact across short-form platforms.
- Lead partnerships and governance with creator agencies, evaluate performance, and align creator activity with artist objectives and audience growth strategies.
- Standardize briefing, reporting and measurement frameworks for high-volume campaigns, define success metrics, and ensure cross-functional integration with Brand, Paid Media and Creative teams.
- Monitor ecosystem trends, pilot new creator approaches, and manage long-term relationships to improve efficiency and ROI.
Warner Music Group
3.7 Glassdoor
Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technology that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
Founded in 1958
New York, New York, USA
6K employees (2,411 in marketing)
65% recommend to a friend
46% CEO approval
Traffic Signals
Monthly Visitors
422.8K
Traffic Source Mix
Search
45.5%
Direct
43.5%
Referral
7.8%
Social
2.4%
Paid
0.5%
Headcount Trend
Current headcount: ~6K
Marketing Team
Marketing Team Size
799 (13% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Melissa Bannon
SVP, Marketing Enablement
At the company for 6 months
Brian Dodd
Vice President, Artist Brand Management
At the company for 4 years 3 months
Leda Chang
SVP, Global Brand + Audience
At the company for 10 months
Jacqueline Cheng
VP, Marketing + Label Management - ADA
At the company for 5 years 4 months
Funding
Total Funding
$1.7M
Last Raise
$1.7M
Post IPO Debt, 4 years ago
Funding History
- Oct 2021Post IPO Debt • $1.7M
- Jun 2020Post IPO Equity
