Responsibilities

• Lead end-to-end creator campaign strategy and execution, using insights-driven approaches to identify the platforms, creators, and cultural moments that best align with client objectives and reach harder-to-reach audiences.
• Serve as a platform expert, staying ahead of trends in social subcultures and emerging platforms to advise internal teams and clients on how to activate them through both organic and paid strategies.
• Evangelize the 'why' behind creator work, helping stakeholders understand the strategic relevance of parasocial trust, authenticity, and cultural legitimacy over simple reach.
• Oversee the daily lifecycle of creator programs, including identification, relationship management, negotiation, contracting, and performance tracking across a tiered ecosystem of creators (ranging from micro-influencers to celebrities).
• Drive operational efficiency by utilizing technology platforms and innovative tools to improve workflows, identification, and campaign measurement.
• Manage high-velocity work streams, navigating competing priorities to meet rigorous campaign deadlines in a fast-paced environment.
• Drive cross-functional delivery, working with Strategic Communications, Marketing, and Creative teams to ensure creator work is story-first and integrated into the broader campaign narrative.
• Partner with Client Services to manage work streams and support pitching and reporting, using cultural fluency to influence client decision-making and articulate strategic value.

Requirements

• 7+ years of combined social media and creator marketing.
• Experience within public affairs, political advocacy, or nonprofit sectors is a strong plus.
• Deep knowledge of the creator ecosystem from ideation to execution, including hands-on experience with platform-specific strategies.
• Strong ability to pitch strategic recommendations and influence both internal stakeholders and senior-level clients.
• Proven track record of managing complex client work streams and moving quickly in a high-pressure environment.
• Proficiency in using technology platforms for creator identification, management, and workflow optimization.
• An understanding of how cultural narratives drive perception, legitimacy, and behavior.

Preferred

• Experience within public affairs, political advocacy, or nonprofit sectors is a strong plus.
• 7+ years of combined social media and creator marketing.

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents.
• BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.