Associate Director, Creator Activation at Omnicom Media US | Chicago, IL | $70K/yr – $125K/yr

Associate Director, Creator Activation

Chicago, IL (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own influencer activation for Creo campaigns from creator vetting and onboarding to post-campaign analysis, with a steady focus on logistics, content delivery and cross-functional alignment.

Influencer selection and contract management: vetting, onboarding, compensation and creator partnerships.
Activation execution: kickoff through post-mortem, logistics planning and live client escalation.
Measurement and roadmap input: post-mortems, performance benchmarks and influencing platform evolution.

Job Description

Responsibilities

Lead influencer activation for Creo clients, including creator agreements, platform management and activation process and procedures from campaign kickoff to completion
Accountable for the strategic alignment and vetting of Influencers for client campaigns
Execute partnerships with influencers from post contract through to campaign completion
Ensure metrics are collected and recaps are developed post-mortem
Guide in planning the logistics (travel, product shipping, etc.) to Talent/influencers for campaigns
Accountable for executional excellence across all Creo activations, limited but not limited to creator onboarding, content ideation and delivery, reporting and live client escalation
Curation, outreach, compensation negotiation, and management of content development/feedback and deployment
Leverage OM Influencer tech platform for influencer discovery, talent vetting, client content review and ongoing performance benchmarks
Provide input to help guide the OM Influencer platform roadmap based on client and OM needs
Participate in and lead weekly team meetings

Requirements

Bachelor’s degree (Marketing/Advertising/Communications preferred)
5-6 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Experience working on client business in a variety of industries
Experience managing at least 2 direct reports
In-depth understanding and mastery of Influencer operations, Creator compensation, ability to ensure activation excellence and scalable best practices
Strong relationships with Influencer community space, including Creators and talent managers
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view