Associate Director, Creator Activation at Omnicom Media | New York City, NY | $70K/yr – $125K/yr

Omnicom Media

Associate Director, Creator Activation

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end influencer activation for Creo clients, from vetting and onboarding to content ideation, delivery, and post-campaign measurement, while leading a small team and guiding platform roadmap in collaboration with OM.

Influencer activation and partnerships: vetting, onboarding, compensation, and ongoing relationships
Operations and metrics: logistics planning, post-mortems, and live client escalation
Platform leadership: roadmap input, weekly cadence, and thought leadership to elevate Creo within OM ecosystem

Job Description

Responsibilities

Influencer Activation: Lead influencer activation for Creo clients, including creator agreements, platform management and activation process and procedures from campaign kickoff to completion
Accountable for the strategic alignment and vetting of Influencers for client campaigns
Execute partnerships with influencers from post contract through to campaign completion
Ensure metrics are collected and recaps are developed post-mortem
Guide in planning the logistics (travel, product shipping, etc.) to Talent/influencers for campaigns
Accountable for executional excellence across all Creo activations, limited but not limited to creator onboarding, content ideation and delivery, reporting and live client escalation
Curation, outreach, compensation negotiation, and management of content development/feedback and deployment
Leverage OM Influencer tech platform for influencer discovery, talent vetting, client content review and ongoing performance benchmarks
Provide input to help guide the OM Influencer platform roadmap based on client and OM needs
Participate in and lead weekly team meetings

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Develop thought leadership pieces & case studies to increase adoption and authority of Creo within the OM ecosystem
Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement
Build and maintain relationships with creators and platform partners to identify opportunities for activating
Manage a team of at least 1-2 Supervisors, Sr. Specialists, and Specialists, and ensuring their professional growth within Creo
Help shape Creator Activation operations, providing tactical resources for team development

Alliances with creators and talent managers, and ongoing platform partner collaboration to maximize activations

Requirements

Bachelor’s degree (Marketing/Advertising/Communications preferred)
5-6 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Experience working on client business in a variety of industries
Experience managing at least 2 direct reports
In-depth understanding and mastery of Influencer operations, Creator compensation, ability to ensure activation excellence and scalable best practices
Strong relationships with Influencer community space, including Creators and talent managers
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical and creative mind in strong communication skills
High levels of integrity, autonomy, and self-motivation
Strong business acumen and the ability to make highly impactful decisions in a timely manner

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave
paid medical leave

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval