Responsibilities

• Lead day-to-day creative development for influencer and creator led campaigns, from brief through delivery.
• Translate creative direction and brand priorities into:
• Creator briefs
• Content concepts
• Platform native executions
• Ensure creative output is:
• Social first
• Culturally relevant
• Platform appropriate
• Oversee creative quality across concepts, content drafts, revisions, and final deliverables.
• Partner with Creator Activation to ensure creative ideas are executable within creator constraints and timelines.
• Support creator briefing sessions by:
• Clarifying creative intent
• Providing examples and inspiration
• Guiding tone, narrative, and format
• Review creator content to ensure alignment with creative vision, brand guidelines, and platform best practices prior to launch.
• Work closely with:
• Creative Director on vision and direction
• Creator Activation on creative development, execution and delivery
• Account and Strategy teams on alignment to client objectives","Collaborate with production partners to bring ideas to life efficiently and at scale.","Participate in internal and client facing reviews, clearly articulating creative rationale and recommendations.","Help uphold Creo’s creative standards across influencer content.","Ensure influencer work ladders into broader brand platforms and maintains consistency across channels.","Support the development of creative examples, best practices, and case study materials as needed."