Associate Director, Content

Boston, MA (Hybrid)

$94K/yr – $98K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Own demand generation content strategy and execution for B2B clients, mentoring staff and shaping campaigns.

  • Own demand generation content strategy and campaign assets (emails, landing pages).
  • Must-have: 6+ years in B2B content with demand generation.
  • Standout: Mentoring 1–2 teammates and coordinating across paid, strategy, and analytics.

Job Description

Responsibilities

  • Lead Demand Generation Content Strategy
  • Create and Elevate B2B Content
  • Lead People and Process

Requirements

  • 6+ years of experience in B2B content, including strong exposure to demand generation
  • Experience developing campaign-driven content such as email, landing pages and lead generation assets
  • A solid understanding of how content supports the buyer journey
  • Experience using performance data and testing to inform content decisions
  • Confidence presenting ideas and recommendations to clients
  • Experience managing or mentoring others
  • Comfort participating in and supporting sales efforts
  • Strong writing and editing skills, with attention to clarity, structure and purpose

Preferred

  • Agency experience is a plus
  • Familiarity with AI tools and emerging technologies preferred

Benefits

  • Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
  • Retirement Savings: Employer-matched 401(k) and access to financial planning services.
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
  • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
  • Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
  • Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
  • Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!
Walker Sands logo

Walker Sands

3.5 Glassdoor

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.

Founded in 2001
Chicago, Illinois, USA
221 employees (124 in marketing)
44% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
34.9K
Monthly Google Ads Budget
$446.8K
Traffic Source Mix
Search
42.2%
Direct
42.2%
Referral
7.9%
Social
6.3%
Paid
1.3%

Headcount Trend

Current headcount: ~221

Marketing Team

Marketing Team Size
110 (50% of company)
Median Career Experience
10 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 6 years ago

Funding History

  • Sep 2019
    Private Equity

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