Responsibilities

• Lead evolution of brand consumer marketing strategy - including positioning, segmentation, omni channel strategy - to ensure continued alignment against objectives and long-term plan.
• Develop data-driven insights, leveraging internal and external partners and diverse data sources to inform strategic planning and in-market execution
• Lead the development, execution and optimization of marketing tactics, including creative, media planning, and effectiveness metrics.
• Collaborate with external agencies, internal partners, and leadership to build and execute marketing plans aligned to business goals.
• Provide leadership, direction, and development for direct reports and foster positive working relationships while building a collaborative, integrated commercial brand team
• Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.
• Identify and implement new technological and operational capabilities in partnership with the internal Centers of Excellence (COE).
• Support the brand’s annual planning process, representing both DTC and cross-functional brand needs in development, alignment, and presentation to senior leadership.

Requirements

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.

Preferred

• 8+ years of consumer marketing experience, prior Pharma and broadcast TV development. experience preferred
• Deep understanding of brand management principles, including positioning, personality & overall campaign development.
• Proven experience developing and executing consumer marketing campaigns across all channels (i.e. TV, Digital, Social, Website, CRM).
• Track record of delivering impactful and timely in-market execution marketing campaigns
• Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
• Experience managing multiple external agencies (advertising, media, digital, database) and internal partners.
• Ability to influence at all levels in a highly matrixed organization, including senior management.
• Strong planning and organization skills, attention to detail, execution, and follow-through.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.