Responsibilities

• Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Develop consumer messaging that is highly strategic and powerful across all channels—including promotional materials development.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Manage agency relationships, their work product and associated budget.
• Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
• Provide leadership and guidance in the most complex situations.
• Foster strong working partnerships with cross-functional team (i.e. sales, medical, legal, regulatory, promotional review committee, etc.) to deliver assets across the consumer ecosystem.

Requirements

• Bachelor’s degree
• 12+ years of marketing or related function, including pharma marketing experience.
• Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
• Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.

Preferred

• MBA
• 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
• Experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.