Responsibilities

• Lead the continued evolution of the consumer strategic and tactical plan development for the Rinvoq RA and GCA indications
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, Digital Media, Mobile, and Video including broadcast TV
• Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
• Provide leadership, direction, and development for direct reports
• Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
• Lead competitive assessment and implications that are relevant for specific indications and our patients
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives
• Develop content for and present to executive leadership
• Help patients better manage their conditions through improved patient experiences
• Grow brand/product penetration, share, awareness and requests
• Effectively track and manage the marketing budget
• Consistently execute multiple marketing projects in a timely manner

Requirements

• BA/BS Required, MBA Preferred
• 8+ years of marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
• Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Excellent communication (oral, written, and presentation) and people skills
• Familiarity with field travel and participating in local market and patient immersions, pulling insights through to execution
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.