Associate Director of Communications (The Office of Undergraduate Admissions) at Johns Hopkins University | Baltimore, MD | $63K/yr – $110K/yr

Johns Hopkins University

Associate Director of Communications (The Office of Undergraduate Admissions)

Baltimore, MD (Hybrid)

$63K/yr – $110K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing and communications for Johns Hopkins Undergraduate Admissions as an Associate Director, leading multichannel campaigns and cross-team collaboration.

Own the planning, execution, and improvement of multichannel admissions campaigns across email, web, social, and print to move prospects through the funnel.
Must-have: Four years of related experience and a related bachelor’s degree.
Standout: People management of three team members and vendor collaboration to hit enrollment goals.

Job Description

Responsibilities

Set strategic direction and drive the planning, execution, and improvement of integrated multichannel communications campaigns, driving students and their influencers (parents, counselors) through the admissions funnel from prospect to applicant to matriculant. Channels include, but are not limited to, email and SMS, website, digital and social media, presentations, print publications, and external college search platforms.
Oversee the implementation of the annual communications calendar.
Manage and oversee the professional development of three content marketing-focused team members.
Lead development of public messaging, including admissions staff training and rollout of virtual, on- and off-campus recruitment presentations and scripts.
Serve as an expert on the Johns Hopkins brand and ensure content aligns with the Undergraduate Admissions identity platform guidelines.
Oversee admissions web content strategy and updates to ensure all information is accessible, relevant, and accurate; recommend and make changes to content for clarity and impact.
Monitor and update information based on the admissions cycle, including changes to deadlines, academic offerings, and scholarship opportunities.
Serve as communications liaison with other University departments to enhance and support communications efforts across the University.
Work closely with agency and vendor partners on projects and contracts that support communications goals.
Manage internal and agency project timelines and align all stakeholders on project goals and outputs, gathering and consolidating feedback.
Provide final approval on all print and digital publications, email, and social media copy.
Oversee marketing and communications portion of admissions decision release process, coordinating with operations, evaluation, and selection, and IT teams.
Report to leadership on marketing and communications campaign metrics to ensure desired impact, consistency of messaging, and effectiveness.
Proactively communicate needs and risks to senior leadership.
Perform other related duties as assigned.

Requirements

Bachelor’s Degree in a related field.
Four years of related experience.
Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

Experience in a marketing or communications role in a higher education setting is preferred.

Johns Hopkins University

Johns Hopkins Development and Alumni Relations (DAR) is one of the country’s top academic fundraising and constituent engagement programs. Our mission is to build and sustain enduring relationships that result in philanthropy and advocacy on behalf of Hopkins’ outstanding faculty, clinicians, and students. Philanthropic support fuels advancements in health and medicine, humanities, social and natural sciences, engineering, international studies, education, business and beyond. You can help us continue to deliver these benefits to the world.Here, you will meet a vibrant and diverse group of colleagues that believe in collaboration, professional growth, and innovation. You’ll also enjoy comprehensive benefits and unique educational opportunities. View current openings or join our talent community at https://darcareers.jhu.edu/

Founded in 1970

Baltimore, Maryland, USA

162 employees (9 in marketing)

jhu.edu/development