Responsibilities

• Develop and govern an enterprise social media and web engagement framework aligned to BD’s brand ambition and priorities.
• Ensure integration of social media strategies with brand, communications, and omnichannel plans across earned, paid, owned channels as well as priority events.
• Lead strategic planning for digital thought leadership to amplify BD expertise and reach priority audiences.
• Integrate social media planning and execution with prioritized external events.
• Serve as the voice of the BD brand in all digital channels.
• Manage external partners and platforms to scale capabilities, innovation, and speed to market.
• Lead initiatives to accelerate creative content development and ensure rapid, high-quality delivery across channels (social, web, video, shortform/longform).
• Establish and maintain best practices, templates, and guidance to enable brand consistent, audience relevant content creation.
• Oversee end-to-end review and approval of workflows; ensure regulatory, privacy, and brand compliance.
• Partner closely with creative leads and content strategists to translate complex topics into compelling stories and campaigns.

Requirements

• Bachelor’s degree required (Marketing, Communications, Business, or related)
• 10 years in social media strategy/content, digital marketing, or adjacent roles; Agency background welcomed
• Proven success building enterprise social strategies and governance models across paid and owned channels
• Demonstrated ability to lead complex cross functional initiatives and influence without direct authority
• Strong proficiency with social platforms (e.g., LinkedIn, YouTube, X/Twitter, Instagram, TikTok) and healthcare relevant and possibly third-party/HCP ecosystems
• Hands-on experience with analytics, social listening, and content performance platforms; ability to translate data into decisions and narratives for executives
• Excellent communication, stakeholder management, and change enablement skills; thrives in ambiguity and fast paced environments

Preferred

• Master’s degree
• Life Science experience

Benefits

• Annual Bonus
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage
• Potential reimbursement of phone use
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance