Responsibilities - Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations - Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts - Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process - Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access - Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans - Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives - Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement - Ensure all marketing activities comply with healthcare regulations and organizational standards - Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions - May require travel 1-2 times a year Requirements - 10+ years of marketing experience, including B2B or sales enablement marketing - 2+ years of leadership experience managing high-performing teams - Experience working in healthcare and/or highly regulated environments - Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels - Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging - Experience supporting multiple lines of business in a complex matrixed organization - Proven ability to partner with analytics teams to measure and communicate marketing effectiveness Nice_to_have - Bachelor's degree preferably in Marketing or Business - Familiarity with provider ecosystems and healthcare delivery models - Experience managing marketing technologies or sales enablement platforms - Strong creative direction skills, including providing feedback on design and messaging Benefits - Medical, dental and vision benefits - 401(k) retirement savings plan - time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave) - short-term and long-term disability - life insurance - and many other opportunities