Responsibilities

• Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives
• Thoroughly understands the use cases of each audience tool and when to use which based on needs
• Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies
• Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation
• Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
• Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions
• Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
• Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings
• Confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients
• Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience