Associate Director, Analytics

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level7+ years expFull time

Posted 8 days ago

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Job Summary

Own and lead digital marketing analytics initiatives, shaping measurement frameworks, driving optimization, and mentoring a team of analysts to deliver data-driven insights for client campaigns.

  • Own measurement frameworks and analytics plans
  • Drive data-driven recommendations across campaigns

Job Description

Responsibilities

  • Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
  • Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
  • Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
  • Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
  • Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the departments.

Requirements

  • Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.

Preferred

  • Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
20