Responsibilities

• Develop, maintain and nurture deep knowledge and a POV on cutting edge tools/ tech, platforms and partners that benefit our client work and thought leadership in the industry.
• Drive new product development to help deliver the most influential and impactful work for our clients.
• Be a true counsel for teams across our practices, project teams and clients in identifying opportunities, designing, staffing and delivering on high priority projects.
• Lead all analytics work, including directing and managing other mid to junior level analysts/ team members to deliver the most influential client work on time and on budget.
• Nurture and share strong knowledge of media / data trends including emerging channels and innovations. Have a tendency to stay tuned-in to the most recent developments through research and networking.
• Be a thought leader when it comes to assessing social channels and identifying emerging opportunities for MSL’s diverse client set.
• Be the expert at leveraging web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Serve as MSL’s lead data journalist by uncovering strategic findings and insights using a range of digital analytics techniques to help support business objectives, advance storytelling, and drive engagement.
• Work in collaboration with other leaders at the agency (MDs SVPs) to drive decisions that produce industry leading work.
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social / earned media campaigns.

Requirements

• 7+ years of experience in digital analytics, market research or related field; agency experience preferred
• Working knowledge of advanced statistics and data modelling techniques
• Experience with a variety of tools related to social listening and other research tools (Brandwatch, GWI, NW, Quid, Simmons/ MRI to name just a few.)
• Deep experience in managing data/ mining for data strategically and efficiently.
• Ability to grasp critical business issues and knowing how to orient data around the issue, including developing interesting frameworks and simplifying complex data sets/ insights.
• Experience working with or interest in data visualization tools and creative ways to display information as well as excellent storytelling
• Ability to lead and coach team members
• Strong verbal and written communication, organizational and time-management

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off