Responsibilities

• Email Campaign Execution
• Support CRM and Retention efforts through daily email campaign building and scheduling, ensuring timely delivery of emails.
• Ensure creative, offers, and copy are properly integrated into campaigns.
• Partner with cross-functional teams to align email execution with promotions and brand initiatives.
• Identify and execute A/B testing opportunities to improve overall business performance.
• Build modular, reusable email templates and components, including headers, footers, product grids, hero blocks, and UGC sections using table-based HTML.
• Implement responsive layouts, including fluid and hybrid layouts, and dark-mode-safe styles. Leverage scripting languages like MJML and Liquid when appropriate.
• Collaborate on the email design system in partnership with the creative team, including tokens, color palettes, typography rules, and asset specifications.
• Create code libraries and snippets for common patterns, including buttons, navigation, carousels, and banners, to accelerate production.
• Deliverability and List Health

Requirements

• 3 to 5 years of experience in email marketing, CRM, lifecycle marketing, digital marketing, marketing operations, or a related field.
• Experience with CRM platforms such as Emarsys, Salesforce Marketing Cloud, Klaviyo, HubSpot, Braze, or similar tools.
• Familiarity with email deliverability practices and list management.
• Exposure to preference centers or customer communication tools.
• Track record of accurate, high-quality campaign execution.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign results and identify optimization opportunities.
• Proficiency in Excel.
• Familiarity with HTML and CSS for email development, troubleshooting, or template updates.
• Working knowledge of email compliance requirements, including CAN-SPAM, GDPR, or other customer communication regulations.

Preferred

• Experience supporting ecommerce, retail, subscription, direct-to-consumer, pet, equine, or customer retention programs.
• Experience with CRM reporting, dashboards, BI tools, Google Analytics, Tableau, Power BI, or similar analytics tools.
• Experience supporting automated customer journeys, preference centers, transactional messages, or lifecycle programs.
• Experience with basic scripting, dynamic content, AMPscript, JavaScript, Freemarker, Responsys Programming Language, or similar tools.
• Experience using design tools such as Adobe Creative Suite or Figma to support campaign asset preparation.
• Familiarity with SmartPak, Chewy, equine retail, or pet/equine customer-focused businesses.

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.