Associate Creator Manager - TGLE/NA at Hasbro | USA | $72K/yr – $108K/yr

Hasbro

Associate Creator Manager - TGLE/NA

USA (Hybrid)

$72K/yr – $108K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale influencer and affiliate partnerships across Hasbro's global brands, ensuring compliant, on-brand activations that drive launches, fan engagement, and measurable impact.

Own affiliate/ambassador programs end-to-end, including sourcing, compliance, and scaling across gaming, toys, and entertainment audiences.
Drive campaign execution from creator sourcing to reporting, delivering product seeding, content delivery, post-campaign insights, and optimization.
Collaborate with cross-functional teams to ensure compliant, on-brand activations and accurate measurement.

Job Description

Responsibilities

Establish affiliate and ambassador approaches for Hasbro brands, tailored for product and regional nuance across the global portfolio
Support the development and implementation of influencer marketing strategies across Hasbro & Wizards of the Coast's diverse brand portfolio
Contribute to exploring new trends in the creator economy, including social commerce, AI, and emerging platforms
Partner with brand teams to design and execute influencer and social campaigns supporting product launches, entertainment releases, and fan engagement
Manage affiliate and ambassador programs, including compliance and scaling
Oversee campaign execution from creator sourcing to reporting, including product seeding, content delivery, and post-campaign insights
Build and maintain relationships with creators, influencers, and agencies across gaming, toys, pop culture, and entertainment
Act as a brand liaison to creator and fan communities, fostering engagement and loyalty through authentic interactions
Support long-term partnerships with key influencers and ambassadors
Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement

Requirements

4-6 years of experience in affiliate marketing, influencers, organic ambassadors, social media, digital strategy, or talent management-preferably within entertainment, gaming, toys, or consumer brands
Strong understanding of creator economy platforms, trends, and content formats across TikTok, YouTube, Instagram, and emerging channels
Experience managing official brand social handles and developing content strategies.- Demonstrated success executing influencer and organic social campaigns with measurable outcomes
Deep understanding of affiliate landscape and best in class programs
Strong communication, project management, and organizational skills
Ability to manage multiple projects simultaneously with a high level of attention to detail
Passion for pop culture, fandoms, and building communities

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval