Responsibilities

• - Support paid search campaign setup, trafficking, QA, pacing, and optimization across Online Sportsbook and Online Casino initiatives.
• - Assist with keyword research, search query analysis, negative keyword maintenance, audience setup, ad copy trafficking, and landing page coordination.
• - Monitor daily and weekly pacing against budget, acquisition, revenue, efficiency, and payback targets, escalating risks and opportunities proactively.
• - Pull, organize, and interpret performance reporting from search platforms, analytics tools, and internal dashboards.
• - Prepare weekly performance summaries, test trackers, campaign notes, and competitive insights for senior channel managers.
• - Coordinate with agency partners to ensure campaign builds, optimizations, naming conventions, tracking parameters, and deadlines are completed accurately.
• - QA ad copy, destination URLs, promo messaging, state eligibility, responsible gaming language, and compliance approvals before launch.
• - Assist with testing roadmaps across ad copy, keyword expansion, bid strategies, landing pages, audiences, and platform betas.
• - Maintain documentation for campaign launches, optimizations, learnings, spend reconciliation, and recurring reporting processes.
• - Partner with Creative, Promotions, CRM, Analytics, Product, and Compliance teams to support timely and accurate campaign activation.

Requirements

• 1+ years of experience in paid search, performance marketing, digital media, marketing analytics, or a related role; internship experience will be considered.
• Working knowledge of Google Ads, Microsoft Advertising, Apple Search Ads, Google Analytics, Excel/Google Sheets, and reporting dashboards preferred.
• Strong attention to detail and ability to manage multiple campaign deadlines in a fast-paced environment.
• Analytical mindset with comfort interpreting performance data, identifying trends, and communicating clear takeaways.
• Strong written and verbal communication skills across internal teams, agencies, and external partners.
• Ability to follow QA processes, troubleshoot campaign issues, and maintain accurate documentation.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events

Preferred

• Bachelor qualification in marketing, business, analytics, communications, or related field preferred.
• Interest in sports betting, online casino, gaming, digital marketing, and customer acquisition preferred.