Responsibilities

• Using data-supported insights to design strategies that put the consumer at the center
• Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges
• Designing communications strategies to bring modern media architectures to life
• Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients
• Briefing creative teams for a range of assignments within the agency
• Researching, both qualitatively and quantitatively to influence major project directions and decisions
• Studying the consumer’s environment in order to define the experience a brand needs to provide people and what problem it will solve for them
• Tracking the activities of brands and understanding the competitive landscape
• Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses
• Being an indispensable source of information, insight and inspiration in the creative process to enhance the work

Requirements

• YOUnicorn Brief submission as part of the application. Briefs should be no more than 60 seconds.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).
• Ability to create a short video or presentation as part of the application submission.
• Demonstrated curiosity about how people think, feel and behave.
• Interest in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology.

Nice To Have

• Bonus points if you’ve read books by Byron Sharp or Daniel Kahneman.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• Strong POV and the ability to present it clearly, simply and persuasively.
• Self-motivated, eager to jump into any challenge.
• Lifelong learner who is never satisfied with one’s knowledge and skills of their craft.

Benefits

• medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.