Associate Brand Manager

Dublin, OH (On-site)

$93K/yr – $158K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Lead strategic marketing planning and cross-functional execution for Wendy's national initiatives and product marketing programs.

  • Own development of detailed plans and recommendations and coordinate cross-functional teams.
  • Must-have: cross-functional leadership and project management skills.
  • Standout: strong data-driven insights informing creative briefs and campaigns.

Job Description

Responsibilities

  • Assist manager in the development of detailed, strategic marketing plans and recommendations
  • Identification of insights and opportunities to inform creative briefs and marketing campaigns
  • Leads project and cross-functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement
  • Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations

Requirements

  • Education: Bachelors degree required; MBA preferred
  • Business case writing, marketing financial analysis, and P&L management skills
  • Demonstrated experience leading cross functional teams
  • Demonstrated project management experience
  • Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week.

    Benefits

    • Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.
    The Wendy's Company logo

    The Wendy's Company

    Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality Is Our Recipe®”, which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef available in the contiguous U.S., Alaska, and Canada.

    Founded in 1969
    Dublin, Ohio, USA
    70K employees (1,950 in marketing)

    Traffic Signals

    Monthly Visitors
    4.6M
    Monthly Google Ads Budget
    $149.8K
    Traffic Source Mix
    Search
    63.3%
    Direct
    30.3%
    Referral
    4.5%
    Social
    0.9%
    Paid
    1%

    Headcount Trend

    Current headcount: ~69.7K

    Marketing Team

    Marketing Team Size
    251 (0% of company)
    Median Career Experience
    13 years
    Median Tenure
    5.4 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Last Raise
    Private Equity, 20 years ago

    Funding History

    • Jun 2006
      Private Equity

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