Responsibilities

• Brand & Business Leadership
• - Serve as a steward of your assigned brands, partnering closely with the Brand Manager to execute the 4Ps: product, price, place, and promotion.
• - Develop a deep understanding of consumers, competitors, category dynamics, and marketplace trends to drive demand and brand growth.
• - Own business forecasting and performance monitoring, identifying key drivers across consumption, shipments, pricing, and competitive activity.
• - Analyze brand and category performance to uncover opportunities and recommend actions that improve business results.
• - Identify consumer and business knowledge gaps and collaborate with Sales, Operations, R&D, and Consumer Insights teams to address them.
• - Translate brand strategy into actionable annual operating plans and growth initiatives.
• - Support the development of annual and multi-year brand strategies through consumer insights, syndicated data, and competitive intelligence.
• Marketing & Commercial Execution
• - Lead major cross-functional projects including innovation launches, product renovations, packaging updates, cost-savings initiatives, and other growth-driving programs.

Requirements

• Bachelor's degree required (Marketing, Finance, Business, or related field preferred)
• 2+ years of experience in marketing, brand management, or a related business function
• Consumer Packaged Goods (CPG) experience preferred
• Experience analyzing Nielsen, IRI/Circana, or other syndicated point-of-sale data strongly preferred
• Advanced proficiency in Microsoft Excel and PowerPoint
• Strong analytical, problem-solving, and financial acumen
• Excellent communication, presentation, and storytelling abilities
• Demonstrated ability to influence cross-functional teams and manage multiple priorities
• Proven track record of turning insights into actionable business recommendations

Preferred

• MBA is a plus