Associate Brand Manager, IMC

Needham, MA (On-site)

$61K/yr – $129K/yrMid Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own demand planning and cross‑functional product launches for Robot & Cordless vacuums, optimize media performance, and translate consumer insights into competitive marketing strategies while coordinating agency work.

  • Own demand planning for Robot & Cordless vacuums
  • Lead cross‑functional product launches and localization

Job Description

Responsibilities

  • Build, manage, and track all Robot & Cordless vacuum demand plans
  • Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals
  • Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market
  • Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
  • Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals

Requirements

  • Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution
  • Experience in managing, building, and growing teams
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Experience in creative strategy development, advertising and launching new products
  • Experience in launching products globally across several different markets

Benefits

  • medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
30

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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