Associate Brand Manager - GiGi Wax

Los Angeles, CA (On-site)

$71K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own brand storytelling and product fit by turning consumer insights into launches, packaging, and cross-channel campaigns.

  • Brand Strategy & Campaigns: shape equity and drive engagement across digital, social, and retail touchpoints.
  • Product Development & Packaging: lead ideation to launch with R&D, packaging, and sustainability in mind.
  • Market Insights & Positioning: translate trends and competitor activity into clear brand messaging and growth actions.

Job Description

Responsibilities

  • Support the development and execution of brand strategies to enhance brand equity and drive consumer engagement.
  • Collaborate with marketing teams to develop integrated campaigns across digital, social media, and in-store channels.
  • Analyze market trends, consumer insights, and competitor activity to support brand positioning and messaging decisions.
  • Manage content development for product launches, including packaging copy, social media assets, and promotional materials.
  • Develop presentation materials for product concepts, research insights, sales decks, and brand strategy updates.
  • Support the end-to-end product development process from ideation through launch, ensuring alignment with brand vision and market needs.
  • Partner with R&D, packaging, and supply chain teams to develop innovative, high-quality GiGi Wax products.
  • Conduct consumer research and gather feedback to inform product formulation, packaging, and positioning.
  • Coordinate with cross-functional teams to ensure compliance with regulatory, safety, and sustainability requirements.
  • Monitor product performance post-launch and recommend improvements based on sales and consumer feedback.
American International Industries logo

American International Industries

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

Founded in 1971
Los Angeles, California, USA
330 employees (80 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
26.6%
Direct
35.6%
Referral
25.5%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
65 (20% of company)
Marketing Roles Posted (Last 30 Days)
3