ASSOCIATE BRAND MANAGER - FANS

Needham, MA (On-site)

$61K/yr – $129K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the storytelling and launch engine for consumer products, turning insights into messaging, campaigns, and sell-in assets across ecommerce, DTC, and retail.

Product and brand storytelling that aligns with consumer profiles and media preferences
Coordinate go-to-market planning and launches with Global Marketing and cross-functional teams
Translate insights into briefs, collateral, and campaigns and validate with Consumer Insights

Job Description

Responsibilities

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Work with Consumer Insights to validate messaging and product propositions
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
Stay current on the competitive landscape, storytelling strategies, and emerging market trends

Requirements

3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Preferred

Benefits

medical insurance
dental insurance
vision insurance
flexible spending accounts
health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
employee stock purchase program
life insurance
AD&D
short-term disability insurance
long-term disability insurance
generous paid time off
company holidays
parental leave
identity theft protection
pet insurance
pre-paid legal insurance
back-up child and eldercare days
product discounts
referral bonus program

SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

www.sharkninja.com