Responsibilities

• Manage, coordinate, and implement internal and external marketing for LMU Athletics, prioritizing resources and aligning with the Senior Staff.
• Develop comprehensive marketing plans to maximize revenue, increase attendance, promote programs, and elevate in-game experiences.
• Synchronize gameday production areas including promotions, giveaways, crowd engagement, and video to ensure execution of established plans and create a home field/court advantage for student-athletes.
• Create and coordinate the annual marketing calendar and deadlines to reach revenue and attendance targets.
• Partner with LMU Athletics external team to implement digital media plans that maximize social platforms and increase engagement.
• Ensure LMU Athletics marketing deliverables are high-quality and aligned with university standards regarding tone, style, visual identity, and brand.
• Produce and edit traditional and digital marketing products (graphics, videos, etc.) to engage target audiences and support fundraising or recruitment campaigns.
• Manage LMU Athletics email marketing campaigns using best practices, including template creation and A/B testing for continuous improvement.
• Coordinate with MarComm colleagues to incorporate Athletics’ objectives into broader university communications, presentations, and social media efforts.
• Collaborate with campus and community stakeholders to promote athletics events and initiatives.

Requirements

• Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, or Public Relations).
• 3–5 years of experience in athletics marketing, promotions, or administration, with evidence of successful leadership in positions of increasing responsibility.
• Demonstrated experience managing multiple marketing channels, highly developed skills in writing and editing.
• Proficiency with Microsoft Office and creative production software (including Adobe Creative Suite), email marketing tools, social media management tools, and analytics software.
• Ability to perform successfully in a fast-paced, service-oriented environment within a complex organization.
• Evidence of a creative leadership style with a track record for leading both strategic and tactical marketing outcomes.
• Self-starter able to work independently and entrepreneurially to implement new initiatives.
• Ability to produce high-quality deliverables with meticulous attention to detail and analytical skills.
• Ability to provide quick turnarounds for multiple requests while maintaining a reputation for high-quality work.
• Highly collaborative style with a background in relationship-building, consensus-building, and managing through influence.