PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Gray Media
Atlanta, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
8 hrs ago
Associate, Adserving Operations
Burbank, CA (On-site)
$34K/yr – $60K/yrEntry LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the ad operations workflow across campaigns with a focus on trafficking, tagging, QA, and data quality to feed BI and performance reporting.
- Trafficking and QA: manage taxonomy, updates, creative swaps, and backend event tagging.
- Data standardization: input and verify data sets powering automated spend and reporting.
- Tooling and learning: grow in Ad Servers (Google Campaign Manager) and Prisma plus analytics and brand-safety partners.
Job Description
Responsibilities\n
- \n
- Provide ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.) \n
- Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple campaigns \n
- Troubleshoot issues with ad tagging and data with oversight from Senior Associate and Supervisor \n
- Maintain clear day-to-day communication with internal leads on status and timeline items \n
- Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting \n
- Develop working knowledge in digital marketing technologies relevant to client account, including Ad-Servers (Google Campaign Manager), Mediaocean (Prisma), rich media vendors, web analytics tools, and brand safety and verification partners \n
- Contribute to other technology and operations projects as assigned by Supervisor or Associate Director \n
- \n
- Hands on keyboard experience with Ad-Servers (Google Campaign Manager) and Mediaocean (Prisma) \n
- Interest in the principles of advertising, marketing and media \n
- Analytical thinking with a competency in mathematical concepts \n
- Works well in a team environment \n
- Proficient in Microsoft Office, particularly Excel and PowerPoint \n
- Ability to learn media tools and software \n
- Ability to write clearly and concisely, as well as communicate and interact professionally \n
- \n
- health/vision/dental insurance \n
- 401(k) \n
- Healthcare Flexible Spending Account \n
- Dependence Care Flexible Spending Account \n
- vacation \n
- sick \n
- personal days \n
- paid parental leave \n
- paid medical leave \n
- STD/LTD insurance benefits \n
Omnicom Media
3.5 Glassdoor
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%
Headcount Trend
Current headcount: ~13.9K
Marketing Team
Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75
