Responsibilities

• Create a comprehensive marketing and fan experience plan for the year. Work with the strategic marketing and fan experience staff to implement promotional and marketing strategies to increase revenue, drive attendance and enhance awareness of athletic events and sports programs with a focus on ticketed sports.
• Collaborate with ticket sales, ticket operations and creative strategy departments to maximize awareness and the fan experience for SMU Athletics.
• Oversee and coordinate the efforts of marketing with outside vendors to enhance the gameday experience, ensure a unified brand, enhance revenue opportunities and maximize the fan experience.
• Department liaison to Mustang Band & SMU Spirit Squads.
• Oversee and manage three full-time staff members and two graduate assistants, along with a student intern program.
• Oversee a plan to promote non-ticketed sports such as men's and women's soccer, men's and women's tennis to ensure equal promotion for Olympic Sports.
• Collaborate with various internal and external stakeholders to encourage community involvement and athletics engagement with the goal of growing the SMU brand in Dallas.
• The position requires regular evening and weekend work for events.

Requirements

• Bachelor’s degree is required.
• A minimum of seven years of work experience, with at least five years in an athletics department is required.
• A minimum of one year of work experience managing/supervising a professional staff is also required.

Preferred

• Marketing and fan experience in a collegiate athletics department is strongly preferred.
• Budget oversight experience desired.
• Experience with and/or a working knowledge of Adobe Creative Suite, preferred.

Benefits

• SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
• SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
• The value of learning at SMU isn’t just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.