Responsibilities

• Facilitate partnerships across Agency, Activation, CIMA, Yellow Shoes, and Finance teams to develop campaign recommendations and facilitate approvals.
• Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations.
• Partner with Agency in offline media planning and coordination of media buying.
• Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.
• Manage and reconcile campaign media budgets aligned with the annual operating plan.

Requirements

• Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
• Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in an integrated communications plan.
• Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency.
• A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.
• Bachelor’s degree or equivalent work experience

Preferred

• Expertise in using Microsoft Excel, Smartsheets and Workfront.

Benefits

• Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide.