Assoc Manager, Toy Marketing, Jurassic World

El Segundo, CA (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own brand strategy execution and cross-functional alignment for toys, turning consumer insights into global campaigns and local activations.

  • Own cross-market brand messaging and ensure product strategy buy-in across regions and lines of business.
  • Lead partnerships with Product Design, Packaging, and Development to bring toys to market on time and on budget.
  • Translate consumer insights into global campaigns and local execution while monitoring trends and competitive activity.

Job Description

Responsibilities

  • Ensure all brand marketing projects are supported by business strategy, objectives and insights
  • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
  • Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
  • Communicate regularly with regional teams and lines of business to ensure needs are being met
  • Lead global business reporting and analysis
  • Prepare for and deliver presentations that convey a strategic message to large audiences
  • Present with confidence to drive brand strategy and products
  • Brief and develop marketing assets by working with internal teams and external agency partners
  • Help develop global marketing campaigns for execution at a local level
  • Monitor key trends, brands and competitors’ performance in all markets

Requirements

  • 5+ years (3 years with MBA) experience in marketing, preferably in product development
  • Experience with company/product/marketing that is rooted in consumer trends
  • Thorough understanding of marketing mix and KPIs
  • Experience analyzing data and managing financials
  • Ability to synthesize data and pull insights to create recommendations
  • Strong skills presenting in front of large groups
  • Highly organized, independent and detail oriented with strong follow up skills
  • Strong time management, planning and project execution skills
    Mattel logo

    Mattel

    La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

    Founded in 1999
    Nouakchott, Nouakchott-Nord Region, MRT
    318 employees (51 in marketing)

    Headcount Trend

    Current headcount: ~318

    Marketing Team

    Marketing Team Size
    38 (12% of company)
    Marketing Roles Posted (Last 30 Days)
    21