Assoc Brand Manager

Atlanta, GA (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 6 days ago

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Job Summary

Own end-to-end product and brand growth initiatives in consumer goods by driving insights, business cases, and cross-functional execution from ideation through commercialization.

Lead innovation projects and packaging/marketing asset creation
Define distribution, pricing, promotions, and monitor financial performance
Present recommendations to senior leadership and support planning

Job Description

Responsibilities

Analyze marketplace trends and consumer insights to identify growth opportunities
Develop business cases for innovation and core growth initiatives
Lead cross-functional teams to develop and commercialize winning innovation projects
Lead creation of all packaging and marketing communication assets
Define the optimal distribution, assortment, pricing, and promotions and help to secure it in the marketplace
Monitor sales and financial performance and recommend corrective actions when needed
Support annual operating plan and budget development
Present recommendations to senior leadership

Requirements

Bachelor's degree in marketing or related field
2+ years leading successful brand and product initiatives in the consumer goods space
Self-motivated, focused on results, and detail oriented
Exceptional communication, project management and execution skills
Experience leading a cross-functional team while acting as a team player
Strong business acumen and analytical skills
Creative thinker and problem-solver
Previous P&L management responsibility