Responsibilities

• Provide senior-level strategic leadership for all marketing and communications functions, aligning departmental goals with the university's strategic plan, enrollment objectives, and institutional advancement priorities.
• Develop, implement, and continuously evaluate a comprehensive, integrated marketing and communications strategy that promotes the university's brand, reputation, and competitive position.
• Supervise, mentor, and evaluate the Executive Director of Marketing, Director of Communications, and Director of Web Services, fostering a high-performing, collaborative team culture.
• Serve as the primary marketing and communications advisor to the Vice President for Institutional Advancement and university leadership, providing counsel on brand, messaging, and public engagement strategies.
• Lead cross-functional planning efforts that integrate marketing, communications, web, and digital channels into cohesive campaigns supporting enrollment, retention, fundraising, and research visibility.
• Establish and monitor departmental metrics and annual workplans; use data and analytics to evaluate campaign effectiveness and guide continuous improvement.
• Represent Marketing and Communications in university-wide committees, cabinet-level discussions, and external partnerships, serving as a strategic voice for institutional branding and communications.
• Manage the department's overall budget, personnel resources, and vendor relationships, ensuring effective and efficient use of resources aligned with strategic priorities.
• Serve as the primary liaison between Marketing and Communications and academic colleges, administrative units, the President's Cabinet, and other campus stakeholders, fostering collaborative partnerships that align departmental work with university-wide priorities and initiatives.
• Establish and maintain clear service models, communication workflows, and partnership agreements that define how Marketing and Communications supports and engages with units across campus.