Responsibilities

• Lead the strategy, roadmap, and execution for CCNY's public website and key digital channels, including UX research, content strategy, information architecture, accessibility, performance, and security.
• Implement a centralized governance model (standards, workflows, review/approval processes, service levels) and a college-wide liaison network to keep content accurate, timely, and on-brand.
• Integrate analytics (web, SEO, CRM/CMS signals) to monitor task completion, engagement, and conversion; drive iterative improvements through A/B testing and insights.
• Own the institutional brand strategy and visual identity; ensure coherence across digital, print, social, broadcast, and environmental applications.
• Direct development of signature campaigns, recruitment marketing, editorial series, publications, and multimedia assets that amplify CCNY's mission and impact.
• Architect multi-channel, audience-centric campaigns that grow awareness, consideration, applications/inquiries, and event participation.
• Establish performance frameworks (KPIs, dashboards, pacing reviews) and optimize media mix and creative based on evidence.
• Oversee proactive media strategy, executive visibility, thought leadership, and rapid-response protocols; cultivate relationships with local, national, and higher-ed media.
• Coordinate messaging and alignment across internal and external stakeholders.
• Lead and develop a high-performing, multidisciplinary team spanning Digital/Web, Marketing & Creative, Editorial/PR, and broadcast (e.g., WHRC).