Assistant Superintendent of Strategic Communications

Richmond, VA (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Drive the Commonwealth’s public education narrative as the Assistant Superintendent of Strategic Communications, shaping multi-year strategy and executive-level messaging.

  • Own the agency’s strategic communications roadmap and multi-channel campaigns.
  • Must-have: Strong press relations and media engagement experience.
  • Standout: Executive counsel to Superintendent and cross-department campaigns.

Job Description

Responsibilities

  • Design and steward a comprehensive, multi-year communications roadmap that establishes a clear, compelling public narrative for the agency and public education in the Commonwealth.
  • Design and oversee daily workflow and priorities of communication staff, including creative services, social media, constituent services, website management, newsletter functions, and earned media.
  • Serve as the primary communications advisor to the Superintendent as well as Chiefs and Deputies, providing high-level counsel on the intersection of public policy, stakeholder sentiment, and agency reputation.
  • Meet with other VDOE department leaders to ensure their core functions, new initiatives and changes to policy and practice are clearly communicated within the context of the Agency’s mission.
  • Collaborate with colleagues in state government and local school divisions to create and execute communications campaigns, initiatives and announcements.
  • Manage unexpected reputational risks or urgent media inquiries that require executive-level intervention.

Requirements

  • Strong reputation with press relations and media engagement.
  • Documented success with performance management and overall team management.
  • Knowledge and experience with statewide education communication strategy preferred.
  • Experience in designing and executing stakeholder engagement series.
  • Ability to design communications expectations for large scale organization.
  • Deep expertise in overseeing government relations, school media relations, public media relations, and social media platforms.
  • Excellent organization and communication skills.
  • Comprehensive experience in communications and partner relations, including a high-capacity team in meeting deadlines with excellent work product.

Preferred

  • Knowledge and experience with statewide education communication strategy preferred.
  • Experience in designing and executing stakeholder engagement series.
Virginia Department of Education logo

Virginia Department of Education

The vision of the Virginia Department of Education (VDOE), in cooperation with the Board of Education, local school boards, and other partners, is to create an excellent statewide system of public education that equips all K-12 students with the knowledge and skills to excel in postsecondary education and careers and to become capable, responsible and self-reliant citizens.The mission of VDOE is to lead and facilitate the development and implementation of a quality public education system that meets the needs of students and assists them in becoming educated, productive and responsible citizens.

Richmond, Virginia, USA
526 employees (8 in marketing)

Marketing Team

Marketing Team Size
8 (2% of company)

Traffic Signals

Monthly Visitors
192.7M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.5%
Direct
53.3%
Referral
4.7%
Social
20.2%
Paid
0.2%

Headcount Trend

Current headcount: ~526

Recent News

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Assistant Superintendent of Strategic Communications

Virginia Department of Education · Richmond, VA · Hybrid