Assistant, Public Relations and Social Media (Austin, Dallas, Houston, New York, Washington DC, San Francisco, Palo Alto)

Houston, TX (Hybrid)

$33,600/hr – $50,400/hrEntry Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own social content across multiple channels and keep the newsroom and internal comms in sync, while shaping PR and media outreach with timely analysis of coverage.

  • Social content ownership: publish across LinkedIn, Instagram, and X and maintain the firmwide calendar.
  • PR & media support: drafts, pitches, and announcements plus monitoring and reporting of coverage.
  • Content guidance and coordinates: internal newsletters, attorney profile support, and newsroom communications.

Job Description

Responsibilities

  • Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
  • Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
  • Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
  • Produce an internal social media dashboard and monitor channels for relevant mentions.
  • Support attorneys with LinkedIn content and provide profile‑development guidance.
  • Draft and research press releases, deal announcements, and other communications.
  • Write content for internal and external audiences, including announcements, features, briefings, and social copy.
  • Compile and distribute daily internal newsletters summarizing media coverage.
  • Assist with press materials, pitches, and announcements.
  • Track and report on media and social metrics; analyze coverage to support PR strategy.

Requirements

  • Bachelor’s degree required; 1–3 years of experience in communications, social media, marketing, or related fields (law firm/professional services preferred).
  • Strong writing and storytelling skills, with the ability to simplify complex legal topics.
  • Experience with LinkedIn, Instagram, X, and scheduling tools (Hootsuite, Sprout Social, etc.).
  • Proficiency in Adobe Creative Suite or Canva.
  • Familiarity with PR databases (Meltwater, Cision) preferred.
  • Strong business acumen and understanding of marketing principles.
  • Excellent writing, editing, and communication skills with attention to tone and audience.
  • Ability to manage multiple projects under tight deadlines with accuracy.
  • Experience with newsletters, blogs, and corporate writing standards.
  • Strong interpersonal skills and ability to collaborate across departments and time zones.

Preferred

  • Preferred: digital portfolio of writing or communications work.

Benefits

  • competitive total rewards package, including salary, health and welfare benefits, retirement savings, paid time off, and professional development support.
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Baker Botts

Baker Botts is an international law firm whose lawyers practice throughout a network of offices around the globe. Based on our experience and knowledge of our clients' industries, we are recognized as a leading firm in the energy, technology and life sciences sectors. Since 1840, we have provided creative and effective legal solutions for our clients while demonstrating an unrelenting commitment to excellence. For more information, please visit bakerbotts.com.

Houston, Texas, USA
1.6K employees (17 in marketing)

Traffic Signals

Monthly Visitors
59.9K
Traffic Source Mix
Search
48.7%
Direct
44%
Referral
5.2%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
14 (1% of company)

Recent News