Responsibilities

• Responsible for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analysis, post-buy analysis, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
• Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
• Works closely with the Media Planner in the development and direction of media strategies and POV’s. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
• Works to understand the client's business (market share, business priorities, key competitor strategies, etc.).
• Communicates effectively with Media Supervisor and Media Planners, keeping them abreast of day-to-day status and flagging and elevating any concerns.
• Evaluates publications, websites, broadcast, outdoor locations, etc. for their relevance in accomplishing client’s strategic goals.
• Evaluates inventory against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach the target audience.
• Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
• Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
• Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.