Assistant Marketing Manager, Media Planning

Mooresville, NC (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the media planning and orchestration for multi-channel campaigns, balancing strategy across segments, budgets, and business needs with agency partners and cross-functional teams.

  • Own media strategy and planning across TV, Radio, OLV, Social, and Digital, tied to merchandise and company initiatives.
  • Align with creative, customer marketing, brand, and ops to translate strategy into executable plans and forecasts.
  • Manage multi-million dollar budgets, forecasting, invoicing, and reconciliation while adapting quickly to changing business needs.

Job Description

Responsibilities

  • Aid in development of media plans by interpreting the marketing strategy across customer segments, merchandise categories, and company initiatives to build supporting media plans across all relevant channels.
  • Demonstrates subject matter expertise of media landscape including experience across channels (TV, Radio, OLV, Social, Digital).
  • Demonstrate the ability to pivot quickly in response to changing business needs.
  • Manage largescale multi-million-dollar budgets including forecasting, invoicing, and reconciliation activities.
  • Collaborate cross-functionally across key partner teams including creative, customer marketing, brand marketing, and marketing operations.
  • Works closely with large external partners in media industry including agency and media vendors.
  • Demonstrates strong problem-solving skills and ability to work both independently and with groups.

Requirements

  • Bachelor's degree in marketing, Communications or relevant field
  • 5-7 years overall marketing experience
  • 3-5 Years experience in digital marketing, performance marketing, or marketing analytics or related field
  • 3-5 Years experience in full funnel Media Strategy and/or Planning
  • 3-5 Years experience in budget management
Lowe's Companies, Inc. logo

Lowe's Companies, Inc.

3.5 Glassdoor

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Founded in 1921
Mooresville, North Carolina, USA
106K employees (5,101 in marketing)
61% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
123.8M
Monthly Google Ads Budget
$7M
Traffic Source Mix
Search
35.9%
Direct
56%
Referral
4%
Social
1.5%
Paid
2.4%

Headcount Trend

Current headcount: ~105.5K

Marketing Team

Marketing Team Size
3,497 (3% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$22B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Aug 2025
    Post IPO Debt • $9B
  • Mar 2023
    Post IPO Debt • $3B

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