Responsibilities

• Support the setup, deployment, and measurement of integrated marketing campaigns across email, web, social, paid lead programs, and other digital channels.
• Build and manage campaigns within Salesforce Account Engagement, formerly Pardot, and Salesforce CRM.
• Assist with executing awareness, prospect, customer, nurture, and event campaigns.
• Coordinate campaign timelines, assets, approvals, audience lists, and deployment schedules.
• Conduct quality assurance testing to confirm links, forms, segmentation, tracking, and campaign assets are accurate before launch.
• Monitor active campaigns and help troubleshoot issues related to deployment, automation, audience selection, or campaign performance.
• Manage multiple simultaneous campaigns while maintaining accuracy, organization, and adherence to deadlines.
• Maintain campaign documentation, project plans, and status updates to support visibility across the marketing team.
• Support the planning and execution of trade shows, conferences, webinars, and customer events.
• Manage event profiles, exhibitor portals, project timelines, and event checklists.

Requirements

• 3–5 years of experience in B2B marketing, campaign management, marketing operations, or demand generation.
• Experience with Salesforce Account Engagement (Pardot), Salesforce CRM, HubSpot, Marketo, or similar marketing automation platforms.
• Experience managing projects using Asana or similar project management software.
• Strong understanding of campaign execution, CRM best practices, data integrity, marketing reporting, and campaign analytics.
• Experience supporting trade shows, webinars, or field marketing programs.
• Excellent organizational, analytical, and problem-solving skills with exceptional attention to detail.