Responsibilities

• Support the Director of Social & Digital Content in executing the social media and digital content strategy across Beautynova Americas' portfolio of brands, including milk_shake® , DEPOT® , and Medavita .
• Partner closely with the Director to manage campaign planning, content calendars, creative requests, project timelines, and cross-functional coordination to ensure initiatives are delivered on time and aligned with business objectives.
• Manage the day-to-day social content calendar, ensuring content is planned, scheduled, published, and optimized across all social platforms while maintaining alignment with broader marketing initiatives.
• Coordinate with Brand Marketing, Education, Sales, Creative, E-commerce, Paid Media, and external partners to support integrated campaigns, product launches, seasonal initiatives, and key business priorities.
• Create, capture, edit, source, and repurpose engaging social-first content, including short-form video, Reels, Stories, graphics, photography, and behind-the-scenes content, following a "create once, distribute everywhere" approach.
• Support content production by developing shot lists, creative briefs, production needs, product lists, and content requests for campaigns, photoshoots, education, and events.
• Capture and publish real-time content during photoshoots, trade shows, educational events, and brand activations.
• Track project timelines, deliverables, and approvals across multiple campaigns, ensuring deadlines are met and stakeholders remain informed throughout the creative process.
• Maintain and organize the digital content library, ensuring assets are properly tagged, archived, and easily accessible across teams for future campaigns and marketing initiatives.
• Partner with the Influencer Marketing team to support creator campaigns by coordinating content needs, aligning campaign timelines, and ensuring influencer assets are incorporated into the broader social content strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4-5 years of experience in social media, content creation, or digital marketing.
• Passion for beauty, social media, digital culture, and content creation.
• Experience creating short-form content for Instagram Reels, TikTok, Stories, and emerging platforms.
• Excellent organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills with an eye for detail.
• Experience with social media management platforms and analytics tools (Dash Hudson, Sprout Social, Later, etc.).
• Proficiency in Canva and familiarity with Adobe Creative Suite, CapCut, or similar creative tools.
• Basic understanding of social media analytics and content performance metrics.
• Self-starter with a collaborative mindset and strong problem-solving skills.

Benefits

• The salary range for this position is $75,000 – $85,000 annually, based on the candidate’s qualifications and experience.
• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program