Responsibilities

• Lead the strategy, planning and activation for programmatic campaigns while collaborating with planning counterparts on the overall omnichannel planning and strategy
• Serve as the main point of contact for brand team counterparts
• Strategize, apply and scale L’Oréal data strategy within programmatic to maximize results
• Partner with integrated external media agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
• Manage day-to-day flow of programmatic inventory including pacing, performance, and troubleshooting for open exchange, YouTube, PMP/PG deals, etc.
• Engage in collaborative partnership with ad tech platform and/or publisher vendors for campaigns
• Compile and present reporting data to brand partners/internal stakeholders at a regular cadence, and deliver wrap-up reports and case studies with clear implications for current and future campaigns
• Create Excel workbooks that map and visualize data to help organize our campaign performance into actionable insights
• Work directly with media agency personnel for campaign implementation (ex. ad-serving, trafficking, billing) across all aspects of programmatic media campaigns
• Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk, Amazon)

Requirements

• Desired 2-4 years buy-side, in-platform DSP experience with programmatic across various formats (display, video, audio, etc.), preferably in a media agency environment
• Experience managing and reporting on campaigns in DV360 and/or Trade Desk, and especially YouTube (via DV360)
• Experience with DCM, Innovid, IAS, Google Analytics and other 3rd party tracking solutions
• Strong competency in Excel including vLookup and Pivot Tables
• Strong attention to detail is a must
• Demonstrates problem-solving ability
• Accountability and flexibility in working with team leaders and key stakeholders
• Essential Physical Requirements: Must be able to work in an office environment

Preferred

• Interest in beauty, product marketing, or digital marketing more broadly is a plus

Benefits

• Salary Range: $84,500 - $120,400
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs