Responsibilities

• Take ownership of the lead lifecycle from acquisition to conversion.
• Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).
• Identify bottlenecks in the lead pipeline and implement corrective action plans.
• Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.
• Conduct regular syncs with the Sales team to review lead quality and conversion feedback.
• Identify common objections and friction points.
• Align on ICP refinements and targeting strategies.
• Translate sales feedback into marketing execution improvements.

Requirements

• 3–5+ years of experience in Revenue Operations, Demand Generation, or Performance Marketing.
• Strong understanding of full-funnel B2B lead lifecycle.
• Advanced Excel/Google Sheets skills (pivot tables, lookups, conversion analysis).
• Experience with CRM systems (HubSpot preferred).
• Strong analytical mindset with ability to debug pipeline issues.
• Experience working closely with Sales teams.
• Ability to translate data into strategic business decisions.
• Strong communication and stakeholder management skills.