Assistant Manager – Marketing Analytics & Growth at Software Finder | Virginia, USA

Software Finder

Assistant Manager – Marketing Analytics & Growth

Virginia, USA (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 3 months ago

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Job Summary

Own the revenue pipeline end to end, fix bottlenecks with Sales input, and push data-driven improvements from lead to revenue across SMS, analytics, and governance.

Own end-to-end lead lifecycle and optimize velocity, routing, and MQL/SQL conversion.
Align with Sales on ICP, SLA and feedback to continuously improve funnel performance.
Build dashboards and predictive insights to cut cost per conversion and surface revenue trends.

Job Description

Take ownership of the lead lifecycle from acquisition to conversion.
Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).
Identify bottlenecks in the lead pipeline and implement corrective action plans.
Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.
Conduct regular syncs with the Sales team to:
Review lead quality and conversion feedback.
Identify common objections and friction points.
Align on ICP refinements and targeting strategies.
Translate sales feedback into marketing execution improvements.
Ensure SLA adherence between marketing and sales.
Maintain tracking dashboards for:
Conversion rates by source, category, and campaign
Lead response times
Sales performance gaps
Cost per conversion & ROI
Identify trends in:
Lead behavior
Engagement patterns
Revenue contribution by campaign type
Perform root cause analysis on performance dips and inconsistencies.
Develop predictive insights to improve campaign targeting and segmentation.
Oversee campaign planning, scheduling, and execution.
Monitor deliverability, engagement, and performance metrics.
Optimize messaging strategies based on performance data.
Ensure compliance with carrier policies and messaging regulations.
Introduce testing frameworks (A/B testing, segmentation testing, timing optimization).
Maintain clean, accurate CRM data.
Audit lead attribution and conversion records for discrepancies.
Design and refine SOPs for:
Lead/conversion tracking
Data segmentation
Reporting accuracy
Automate reporting workflows where possible.
Improve operational efficiency across revenue processes.
Prepare weekly and monthly revenue reports.
Present actionable insights to leadership.
Provide strategic recommendations backed by data.
Forecast performance trends and revenue impact.

Software Finder

Software Finder is a discovery platform built for growing businesses that don’t have time to get it wrong.We simplify how teams evaluate, compare, and choose software: no pay-to-play rankings, no inflated reviews, no vendor bias. Just clean comparisons, real insight, and the clarity to move faster with confidence.We are not a directory. We are a decision partner.Whether you’re buying your first CRM, upgrading your ops stack, or trying to get your product seen without burning budget, Software Finder is built for you.We work with:- Buyers navigating complex software decisions- Vendors who want visibility that converts- Agencies and scouts supporting smart go-to-market movesSoftware discovery shouldn’t feel like guesswork. With us, it doesn’t.

Founded in 2018

Spokane, Washington, USA

305 employees (120 in marketing)

softwarefinder.com