Responsibilities

• Assist with new product launch forecasting and reporting, collaborating with Demand Planning, Finance, and Commercial teams.
• Track category, brand, and competitive performance trends; prepare insights and recommendations for the Manager and Director.
• Support assortment strategy, seasonal planning, and reporting deliverables.
• Prepare weekly reporting and recaps of launches and campaigns to help optimize future planning.
• Support the end-to-end go-to-market planning process for launches, hero accelerations, and seasonal campaigns across retail, DTC, and specialty channels.
• Manage launch allocations and tracking, coordinating closely with cross-functional teams on seeding, gifting, and in store needs.
• Manage assigned workstreams such as photo shoot briefings, visual merchandising requests, sampling programs, and retailer-specific activations.
• Help track and summarize cultural and category trends to inform innovative go-to-market strategies.
• Partner with cross-functional teams to gather inputs and prepare briefing documents, timelines, and recaps.
• Ensure brand identity and prestige positioning are consistently reflected across touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years relevant experience in marketing; prestige or luxury beauty experience strongly preferred.
• Exposure to 360° marketing planning, launch execution, and retail activations.
• Strong organizational, analytical, and communication skills.
• Passion for beauty, makeup, and cultural trends, with knowledge of key digital and social platforms (TikTok, IG, etc.).
• Proficiency in PowerPoint and Excel required.
• Collaborative team player with a proactive mindset and strong attention to detail.

Preferred