Responsibilities

• Campaign Creation: Create, Q&A, and execute marketing campaigns across all channels including: email, push notifications, desktop notifications, in-app messaging, and digital trafficking
• Braze Platform Management: Leverage Braze’s user journey setup, real-time triggers, and segmentation tools to optimize customer experience
• Data Analysis & Reporting: Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement
• Optimization: Conduct A/B testing to enhance campaign performance and improve customer engagement
• Personalization & Automation: Recommend targeted customer-centric communications to optimize customer experience
• Cross-Functional Collaboration: Work closely Editorial, Creative, Product, and Business Intelligence

Requirements

• Experience with Braze or similar ESP provider
• Ability to create user journeys with personalized messaging across multiple touchpoints
• Strong analytical and problem-solving mindset
• Ability to thrive in a fast-paced environment and multi-task
• Ability to stay on schedule and hit deadlines
• Technical proficiency in Microsoft Office (PPT, Excel, Outlook), Google Workspace, Airtable, Tableau, Monday, Miro, Slack

Preferred

• Direct response experience is a major plus

Benefits

• medical/dental/vision insurance
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents