Responsibilities

• Manage and enhance the overall online and social media presence of the company and its brands
• Design creative graphics for social media, websites, digital advertisements, and promotional materials
• Create engaging visual content for Facebook, Instagram, TikTok, LinkedIn, and other digital platforms
• Plan and execute digital marketing and social media campaigns to increase brand engagement and online sales conversions
• Create AI-generated content including images, videos, ad creatives, and marketing concepts using AI tools
• Ensure all online activities align with brand identities and brand guidelines
• Stay updated with the latest digital technologies, trends, and industry developments
• Monitor, analyze, and optimize campaign performance to improve results
• Manage and improve website visibility, content performance, and traffic
• Support the growth of e-commerce sales through effective digital marketing strategies

Requirements

• Diploma or Degree in Graphic Design, Digital Marketing, Marketing, or a related field
• 1+ years of experience in graphic designing and digital marketing
• Proficiency in Adobe Photoshop, Illustrator, Canva, and other design software
• Knowledge of video editing tools such as Premiere Pro, After Effects, or CapCut will be an added advantage
• Experience with Facebook Ads Manager and Google Ads will be an added advantage
• Knowledge and hands-on experience with AI content creation tools such as ChatGPT, Leonardo AI, Canva AI, CapCut AI, or similar platforms
• Ability to create AI-assisted marketing content including social media posts, videos, captions, and ad creatives
• Strong understanding of social media marketing and digital content creation
• Excellent creativity, communication, and time management skills
• Strong writing skills in English and Sinhala
• Ability to work independently, manage deadlines, and take initiative