Responsibilities

• Collaborate closely with the Associate Director of Marketing to align graduate recruitment marketing efforts with broader college-wide recruitment strategy and brand reputation initiatives.
• Directly supervise Senior Recruitment Marketing Coordinator, providing strategic direction, delegating work, setting performance expectations, conducting performance reviews, and ensuring the coordinator receives clear guidance and support to successfully execute recruitment marketing initiatives.
• Serve as the lead for developing compelling marketing messaging and copywriting for graduate recruitment campaigns, translating complex academic program offerings into compelling narratives that effectively communicate program value propositions, resonate with prospective graduate students and motivate them to apply.
• Work collaboratively with MarCom colleagues and vendors to conceptualize, plan, develop and produce marketing materials across all mediums, including but not limited to digital ads, email campaigns, web landing pages, print collateral, video content and event materials, targeting prospective graduate students.
• Collaborate with departments to ensure recruitment marketing activities articulate, refine and amplify the college and university brand, maintain brand compliance guidelines for graduate recruitment marketing, and ensure all efforts are aligned with centrally coordinated recruitment plans and consistent across all programs.
• Track campaigns and monitor, evaluate and report on multi-channel performance, providing regular reports to stakeholders on campaign effectiveness, ROI and recommendations for optimization.
• Assist with building a culture of connecting activity to impact by analyzing data, implementing decisions based on that data and experimenting strategically to maximize impact.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations or a closely related field.
• Three (3) years of professional work experience in marketing, public relations, communications, brand management or a related professional area.
• Demonstrated experience managing digital advertising and/or paid media campaigns in a marketing communications environment.

Preferred

• Master’s degree in marketing, business administration, communications, public relations or a closely related field.
• Five (5) years of related professional marketing experience with at least one (1) year in a leadership or project management capacity.
• Demonstrated supervisory experience with proven ability to lead, mentor and develop team members effectively.
• Experience with social media management, web analytics tools and data-driven decision making.
• Experience with CMS platforms, design software (Adobe Creative Suite, Canva), email marketing platforms and CRM systems (Slate).
• Experience developing effective working relationships with faculty, staff, vendors and stakeholders.