Responsibilities

• Manage and coach 1-2 Paid Search employees on campaign strategy, setup, and optimization.
• Lead training sessions, onboarding, and professional development for direct reports.
• Conduct performance evaluations and provide constructive feedback.
• Support hiring and workflow planning for the team.
• Oversee end-to-end Paid Search strategy and execution for medium-priority accounts
• Guide campaign strategy through the evolving AI-driven search landscape, leveraging automation, and emerging AI features to drive performance.
• Partner with Digital Strategists on proposals, RFPs, and strategic pivots.
• Use tools such as Clarity, GA4, and dashboards to ensure campaigns meet performance goals.
• Join client calls as needed.
• Collaborate with cross-functional teams to share best practices and drive innovation.
• Maintain expertise in Paid Search trends and bring forward process improvements, tests, and company-wide training opportunities

Requirements

• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members
• Quick learner and ability to adapt to new and changing technologies
• Clear written communication skills, both internally and externally
• Passion, energy, and enthusiasm for digital marketing and client success
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Currently certified or willing to get certified in Google Ads Paid Search
• Physical requirement: Must be able to work at a computer for prolonged periods
• Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
• 3-5 years of experience working in Paid Search in the Google Ads platform; lead generation is a plus
• Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
• Experience with employee management is preferred
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus

Preferred

• Lead generation is a plus
• Experience with Asana or other project management tools
• Google-based products (Docs, Sheets, and Slides) is a plus