Responsibilities

• Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention
• Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail
• Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration
• Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies
• Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement
• Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules
• Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners

Requirements

• Bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or CHEA and 4 years of related professional experience, or a master’s degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications. Credentials must be obtained prior to the employment start date.
• Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals
• Hands-on experience developing and executing digital campaigns
• Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization
• Knowledge of brand, editorial, and accessibility standards in public-facing communications
• Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment
• Ability to work independently while also contributing effectively as part of a team
• Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences
• Strong research skills for content development and strategy
• Ability to ensure accuracy, consistency, and alignment in messaging across campaigns

Preferred

• A master’s degree from an accredited college or university is preferred.
• Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments is also preferred.
• Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies is preferred.
• Experience using Salesforce Marketing Cloud for email campaign development

Benefits

• Competitive total rewards package including:
• Paid time off, sick leave, and holidays
• Excellent health insurance, including medical, dental, and vision
• Comprehensive retirement plans and voluntary benefits programs
• No state income tax
• Tuition discounts at Nevada System of Higher Education (NSHE) schools
• Tuition discounts for spouses, domestic partners, and dependents
• Employee recognition and appreciation programs
• UNLV athletics ticket discounts
• Statewide employee purchase program discounts
• RebelCard discounts on and off campus
• Wellness programming for all UNLV faculty and staff at no cost
• Opportunity for career advancements to leadership roles
• Connect with colleagues with shared interests
• Personal and professional development opportunities
• A comprehensive onboarding program, Rebels: Onboard