Assistant Director of Media Relations

Athens, GA (On-site)

$76K/yr – $86K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Leads the Media Relations team, shaping strategy and day‑to‑day operations across content creation, media inquiries, and crisis communications, while partnering with campus units to surface newsworthy stories.

  • Oversees editorial quality, brand alignment, and AP style across press releases, pitches, and features.
  • Manages media requests, responses, and crisis communications; backfills for the senior editorial roles as needed.
  • Partners with academic and administrative units to identify and elevate newsworthy stories.

Job Description

Responsibilities

  • Supervises the Media Relations staff and assists with duties as necessary, including news distribution, news monitoring, reporting, overseeing distribution lists and necessary trainings. Serves as a member of the media communications leadership.
  • Produces, writes, and edits a wide range of communications materials, including press releases, media pitches, and feature stories. Ensures all content is clear, accurate, and aligned with institutional messaging, brand standards, and AP style. Provides editorial oversight and guidance to staff, maintaining consistency and quality across all media communications. Serves as a backup to the managing editor for email newsletters, editorial calendar planning, and news site curation.
  • Coordinates and responds to requests from the news media for information and interviews, ensuring timely, accurate, and strategic communication. Contributes to issues management, crisis communications, and emergency communications as needed. Oversee Media Relations team operations in the absence of the Senior Director, providing leadership and continuity of service while serving as spokesperson as needed.
  • Collaborates with campus partners, including academic units, research offices, and administrative leadership, to identify, develop, and elevate newsworthy stories. Provides consultation and guidance on messaging, media strategy, and best practices for external communications.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in a related field or equivalent plus 10 years of professional experience to include 3 years of supervisory experience

Preferred

  • Five (5) or more years of related professional experience.
  • Experience working in higher education or a complex organizational environment.
  • Experience supporting executive or senior leadership communications.
  • Supervisory or team leadership experience.
The University of Georgia logo

The University of Georgia

The University of Georgia, a land-grant and sea-grant university with state-wide commitments and responsibilities, is the state's flagship institution of higher education. It is also the state's oldest, most comprehensive and most diversified institution of higher education. Its motto, "to teach, to serve and to inquire into the nature of things," reflects the university's integral and unique role in the conservation and enhancement of the state's and nation's intellectual, cultural and environmental heritage.

Founded in 1977
Athens, Georgia, USA
17K employees (731 in marketing)

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$320.6K
Traffic Source Mix
Search
50.4%
Direct
40.7%
Referral
7.3%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~17.1K

Marketing Team

Marketing Team Size
492 (3% of company)
Median Career Experience
13 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
$10K
Grant, 4 years ago

Funding History

  • Apr 2022
    Grant • $10K

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