Responsibilities

• Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
• Manage title-marketing strategies, advertising campaigns, analytics, creative partnerships, and budgets to help maximize ROI on numerous lead titles per year
• Liaise with Publicity, Editorial, Creative, and Sales, and their larger teams to implement cohesive campaigns and promotions, while communicating with authors, agents, estates and other stakeholders as needed
• Manage Vintage’s Instagram, Facebook, and X accounts, including day-to-day photography onsite at our office and daily posting of content, as well as long-term brand-building, data analysis, and channel optimization for Instagram, Facebook, X, and TikTok accounts
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumer, influencers, and booksellers.

Requirements

• 7-10 years of experience in marketing or public relations, including at least 5 years in book marketing or publicity, with demonstrated presentation skills and proven experience to create strong integrated (advertising, social, influencer) campaigns, as well as at least 3 years’ experience managing budgets
• 5 years’ experience working in social media, including minimum 3 years owning social media channels, maintaining social calendars, and managing end-to-end content development using analytic tools to optimize strategy and messaging
• Strong photography and copywriting abilities; video capabilities a plus
• Ability to set and meet goals under an established budget
• Strong interpersonal skills, including demonstrated experience working with editorial, publicity, and sales, as well as working with authors and agents
• Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally
• Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a deadline driven working environment
• Ability to work cross-functionally across the division and within the company
• Results-oriented, motivated, resourceful, and able to work independently

Benefits

• Full-time employees are eligible for our comprehensive benefits program.
• Medical/Prescription drug insurance
• Dental
• Vision
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance & generous paid time off.